Senior Content Marketer

Sygnum Bank

Zürich, Zürich, Switzerland

Full time

Marketing

Apr 19

About the job

Sygnum is at the global forefront of the emerging crypto asset megatrend. We drive financial and blockchain innovation in regulated financial markets, and operate out of our twin hubs of Zurich as a Bank, and in Singapore as a leading licensed crypto asset manager. In addition to a portfolio of regulated crypto banking services, 24/7 trading and asset management solutions, we also lead the global asset tokenization market and are active in the development of Web3, the metaverse, NFTs and much more.


We are looking for a talented senior content marketer to join our fast growing global team. In this role, you'll leverage our research, thought leadership and educational materials to create valuable, highly-shareable content. This content will be designed to resonate with the needs and goals of our target audiences, with the core objectives of further expanding our audience size, engagement and influence, and delivering key business goals.

Tasks

  • Devising, orchestrating and delivering creative inbound marketing strategies across all online platforms
  • Leveraging our expanding range of industry-leading content to create a range of digital marketing content, including infographics, videos, social media, emails, newsletters, podcasts, digital events and more
  • Maximising the distribution of our content across all digital platforms to targeted audiences via new platforms. This work includes optimising for SEO, Google Analytics and key social channels, and driving scale via media channels
  • Develop, manage and optimise an editorial calendar in collaboration with the team and internal stakeholders
  • Establishing benchmarks, tracking effectiveness and continually optimising performance based on data, feedback and market insights
  • Coordinate and support our team of marketers, subject matter experts and leadership to deliver compelling, unique and highly shareable content
  • Manage and maximise the impact of a content marketing budget

Requirements

  • Communication: Excellent written, aural and presentation skills in English and ideally German. Polished ability to communicate, tell stories, influence and persuade
  • Experience: Prior hands-on experience in a dedicated content marketing role that showcases success in key metrics essential. Top agency experience across a range of client types and projects highly-valued
  • Technical: Experience and fluency in the full range of marketing-tech tools including social media management platforms, Google Analytics, SEO tools like SEM Rush, Adobe graphics and video production applications, website CMS platforms
  • Profile: Creative, independent and innovative thinker, ambitious self-starter, people-and team-oriented with high levels of integrity, determination, and purpose
  • Interests: The latest in digital marketing and media, social trends and emerging best practices, writing, designing and being creative. A passion for everything crypto, blockchain, Web3, the metaverse and tech-innovation highly valued!
  • Academic: Bachelors or master’s degree in communications, design journalism or related fields nice to have, but not essential

Benefits

The chance to join the fast growing team of one of the leading companies in global crypto, play a leading role in shaping Future Finance, build deep skills and knowledge in the new digital economy - and have fun with a great team along the way.


Please let Sygnum know you found this position on CryptoValley.jobs as a way to support us so we can keep providing you with quality crypto jobs.

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