Freelance Copy/Content Writer - Financial Services & Crypto – 6 months

We are seeking a talented and experienced Freelance Copy/Content Writer with financial services experience and crypto knowledge to support our team on a freelance basis (Location: UK, 100% remote).

As a regulated crypto bank, we need a skilled writer to help us produce engaging content that will inform and educate our customers and stakeholders about our products and services.

In this role, you will be responsible for creating content across various marketing and commercial formats, including print/brochures for events, web and mobile UI related product content, video content, blog posts and thought leadership, articles and white papers, product marketing materials, market/industry related, and investor related editorial content, and internal guides and a tone of voice policy.

Responsibilities:

• Collaborate with the marketing, product development, and compliance teams to develop effective content strategies that drive customer engagement and increase awareness of our products and services.
• Produce high-quality, engaging content across various formats that aligns with our brand voice and values.
• Write and edit copy for print materials, web pages, social media channels, video scripts, and other marketing and commercial materials.
• Conduct research and analysis to inform content development and ensure accuracy and credibility.
• Stay up-to-date on industry trends, regulatory changes, and competitor activity to ensure our content is relevant and effective.
• Develop and maintain our tone of voice policy, ensuring consistency across all content formats.

Requirements:

• Broad experience in copywriting, content creation, or a related role, within the financial services industry and with knowledge of digital assets
• Excellent writing and editing skills (native), with the ability to create engaging and persuasive content across various formats.
• Strong research and analytical skills, with the ability to distil complex information into clear, concise language.
• Understanding of SEO best practices and how to optimize content for search engines.
• Familiarity with AP style guidelines and experience adhering to brand voice and tone guidelines.
• Ability to work independently and meet deadlines in a fast-paced environment.
• Availability to work 1-3 days per week on a freelance basis.